Pop over to CafePress and setup a free storefront with merchandise that’s branded with your own custom logo and/or design. My friends all kid me about how I “pimp” my site by wearing my own 2Dolphins logo t-shirt and have my own bumper sticker on my car. And I’ve given out 2Dolphins merchanidise as gifts a few times – imagine other people walking around with your site’s logo on their ballcap!

Also, we created custom return address labels that include our website URL. We use these on anything we snail mail – especially at holiday times when you’re sending out loads of cards.

These aren’t going to have boatloads of new visitors busting down your door, but they are inexpensive and creative ways to expose a whole different demographic to your site.

Be mindful that the folks who drop by as a result of these offline promotion efforts may be very inexperienced and will benefit greatly from all the help you can give them. Ensure that you have an online contact or feedback form to make it easy to contact you. Also make sure that your “About” page can give total strangers enough info to grab their interest or sell them on why your site should be on their regular reading list.