Ideeli is a relatively new web site that offers a unique online-shopping experience. The way it works is Ideeli offers a wide range of deals on select name-brand apparel, accessories, shoes, kids clothes, home accessories and travel gear but the catch is: the deals are offered only for a limited time (usually one day to 40 hours), on a first-come first-serve basis.

 So shoppers sign onto Ideeli and see basically a whole new selection of merchandise every other day. Ideeli offers brands ranging from Chanel, Reebok, Nautica and many name-brand designers with some pretty steep markdowns. Additionally there are “Red Sale” items at even steeper discounts, some items looked like they were 90% off their original price. Ideeli also has a travel section where you can book cheap trips to places like Viet Nam and London at deals up to 60% off.

 The membership is free, so you don’t need some fancy Ideeli promo code or exclusive invite to join, just your e-mail address. However, the deals can always be augmented with Ideeli coupons. Additionally, if you invite 10 friends and get them to join Ideeli you’ll get $250 in shopping credits.

 If you’d like to know a little more about upcoming deals, Ideeli maintains a fashion blog of sorts that has updates on what the web site as well as fashion and design news. Obviously, the site is exploiting consumer’s impulsivity and desire for instant gratification but hey, a deal is a deal.